We plan, research, strategize & design the best possible experience of complex data.
Data experience design.
We craft the user experience of complex data through a deep dive into to the unique problems users are trying to solve, then create the best and most appropriate tools and interactivity required.
Data visualization.
Anyone can design and plot charts, but we design the way people use data to get things done and arrive at insight via visual input and interactivity. Yes, that’s visualization, but it is also the design and creation of great analytics tools.
Data experience strategy.
We look across an organization’s use of data tools and data visualization, then develop enterprise-wide standards and practices for driving consistency, clarity and excellence in all data presentation.
User research for data tools.
Visualization for complex complex data analysis often requires tools that don’t fit pre-existing templates. Great analytics tools can be crafted only by closely studying your unique users, their tasks, types of analysis, dependencies and goals, then designing what fits the problems they are trying to solve and the insights they are trying to find.